Music video production Purpose Promotion and Controversy

Purpose of music video: is revenue generation to make money
What are we promoting the artist or the single
where are they going to promote it
is the video a sellable product
Controversy to sell the product and get it noticed
Controversy is a disagreement in public something that causes a conflict between different people in society.
Promotion= profit
 Artist: More fame= more money( sponsorship, sales, record deals)
Record company: higher single or album sales= more money
Controversial videos: Aphex twin- window licker
Madonna- feels like a girl
Erykah badu- window seat
Justice- stress
MIA- born free
Rihanna-S&M
TATU- all the things she said

Analyse one controversial music video
- What is the purpose
- What makes it controversial?
- Why?
- What was the outcome?

The music video i have chosen to analyse is Aphex twin- window licker

- Why was is banned from Tv= i think this music video was banned because of the amount of swearing used in the video also the lack of respect for women.
- What makes it controversial= I think the debate would have been about whether they should keep a video with such bad language on Tv just in case and age viewer watched it. Also The women turn into men which may have caused controversy between public especially those with a religion, because to see all men touching each other may not be acceptable to them and they may think it is very wrong to do that. I think the main controversial points in this music video is that it has a large amount of swear words in it and it gradually becomes very sexual.
- What was the purpose= I don't think this music video had a strong purpose. It did not really have a story line throughout. It was also very strange and not something you would see normally. Due to these factors i think the only reason they made the music video was to get publicity by the amount of views it gets by people searching on youtube.

Class work Thursday 15th of september 2016

How music videos have changes and progressed through time 

1925 Sweet Georgie Brown 

• There is no colour it is in black and white 
• Just instramental  no actual words being used 
• There were only men in the video 
• Only one shot in this video 

1929 st louis blues 

• Still in black and white 
• mixed genders in this video 
• Vocals are very good 
• There were only two angle shots in this one 

1950 elvis Presley jailhouse rock 

• The pace of the song is much more faster and upbeat 
• Much more dance moves 
• Still in black and white 
• Band playing in the background 
• Had some comedy features in the video 
• Much more shots and angles in this video 

1960 bob dylan don't look back 

• Still in black and white 
• Music playing in the back 
• Can't actually see the man singing this but a man is holding up cards that reads what the man is saying in the song 
• More of a fast pace  
• Only one main shot is used in this video which is on the man with the cards 
• Now starting to introduce lyrics
• A lot more meaning behind it 

1966 The Beatles strawberry fields forever 

• First time colour is introduced 
• A much bigger range of camera shots and angles 
• Changes of time of day 
• Pace was consistent 

1970's queen Bohemian rhapsody 

• In colour 
• Different paces at different times  
• A range of shots and angles are used 
• Use of harmonisation 
• Some points in the video shadow figures are used 
• Different in lighting especially when the band is playing 

1970 Jocko Homo  

• More electronic effects were being used 
• Different shots and angles 
• In colour 

1980 David Bowie ashes to ashes 

• Different shots and angles are used 
• In colour 

1990's spice girl wannabe my lover 

• Harmonisation is used 
• really catchy lyrics and repetition
• Fun dance moves 
• Lots of different angles and shots  

Lesson one Wednesday 14th september 2016 music video

Music video one Azonto

purpose and message of video music

• Promotion of a particular song because it makes you want to get up and dance so it would be promoting the song. 
• promoting the artist. 
• they used everyday people in their videos; also to make people familiar to the moves.

Music video two Thriller 

Purpose and message of the video 

• Promotion of his album and song 
• Increasing the range of media an artists active in 

Music video three the real slim shady 

Purpose and message of video 

• Promotion of of a particular song 
• Promotion of particular  artist 
• Promotion of album 
• Increasing income for the record company 

Calvin Harris -summer 

This video is an example of increasing income for the record company- columbia records sony music UK. This is because it has a good amount of views and makes the record company increase in its future sales of the artist (calvin Harris) and others in the record company as well; influencing other artists to join the record company. They will also slip in sighs to publicise the record company, including famous people in the music video will increase the record's company revenue. Also having famous people in the videos will get more views. 

About Me

Hi My Name Is Vanessa Ohanekwu

I chose to take media studies because i am really interested and fascinated about films, and the different effects that go into them. I would love to learn about CGI and how to use it well to make a film amazing. I also chose this course to learn how to edit because i think that is also a very important quality to have in the world of media.

I have always loved movies, so to be learning about all the inside features that goes into a film is going to be a very good experience. Those are the main reasons why i am taking media!