Pre- Production Techniques for creative media industries ( part 1)

Finance 

• The potential sources of finance ( such as advertising, sponsorship, subscription fees, cover price, sales, rental charges) 
• The expenditure ( covering such elements as equipment, materials, transport costs, crew, personnel, facility,hire, clearances and legal costs) 

Timing

• Timescale is an important factor for any media production and deadlines can often be very tight 
• Think carefully about availability of your crew and equipment, the timing of the different stages of the production process.

Personnel

• Sourcing the right personnel for a media product. 
• Must make sure that production team is the right size for the job and that each member has the right balance of knowledge, skills and experience to undertake the specific role needed. 

Facilities 

• Any creative media product will involve the use of production equipment and facilities to capture , record, edit and manipulate the raw material into the finish product 
• Moving image, audio and photographic products will need equipment. 

Materials

• All media products require raw material for the actual content and you can plan and gather and generate these raw materials in various ways. 
• Undertaking a series of test shots or recording can help you further your development of ideas. 

Locations 

• Is location suitable for your purpose 
• be aware of any health and safety issues 
• this will safe time and money 
• Know that you must get permission wherever you are filming if there are a lot of people 
• Maximise material used 
• risk assessments if u are running up and down making sure u and others will not injure your self during the event. 

Copyright 

• if you use some existing archive material, such as photographs or film footage, material from a sound or photographic library or sourced from the internet. 
• You can find information on copyright on www.ipo.gov.uk 

Codes of practice and regulations

• Think is this going to be suitable to the audience that u are aiming it at to 
• Is it offensive to others and religion 
• companies undertake pre-production work is to make sure that what are planning to produce adheres relevant codes of practice, laws and regulations that govern and control their industry 

Public liability 

• Public liability is another legal requirement for companies and organisations who are involved in a creative media product. 
• Member of of public being involved- get insurance- protection from injury- also covers equipment
• The film London website www.filmlondon.org.uk. 

Task 2: Styles, Conventions and Techniques Worksheet

By Vanessa Ohanekw

A) Briefly define the following conventions of music video in your words and the effects they may have on the audience.

Lyric Interpretation- This means going deeper within the lyrics and reading between the lines. The lyrics may say one thing and on the other hand could mean another thing just depending on the depth that you look into it. This may have an effect on the audience because the lyrics that these artist sing could relate to actual life stories and problems. In some cases these lyrics may help people and what they could be dealing with.

Extending or consolidating songs meaning- This means going deeper within the actual music video and seeing through the real meaning and understanding of the music video. Thinking about what the artist wanted you to think and feel while watching the video. The true meaning within each action in the video.

Focus on performer- This means that the music video is based on the performer and her/ his album. The performer will be the base of the music video and it means focus on the performers and there career.

Lighting for mood- This means that for what ever mood is being portrayed in the music video there will be the appropriate lighting to match the mood. For example if the video is happy there would be bright colours in it and there would be no sighs of gloom at all. However for a video that is sad the lighting would be quite dull and dark suiting the mood of the music video.

The lighting in this music video is very gloomy and dull due to the mood of the whole music video which is sad.

The lighting in this music video is very different to the one on top. The lighting is much more bright with brighter colours because the mood of this music video is much more happier and light.  

Allusion- This means that a music video is making reference to other things. For example pastiche & homage. This is where another media text in this case a music video references another in an affectionate way ( as a tribute). When another media text refers to another the name for that is intertexuality.

This is an example of an allusion. This music video was made for the memory of Paul who unfortunately died. This is a music video as a tribute for his memory.

All of the conventions combined have an effect on the audience in different ways. With the focus on performer it would have an effect on the audience because the audience would recognise the performer and certain things about the performer. For example the way the performer sings and carries him/ herself Also how they act with their fans and what types of things they wear; all these units would make the audience connect to the performer in different ways. Such as wanting to look up the performer and wanting to hear more of that particular music he/she sings. 

With the lyric interpretation they would have an effect on the audience due to the emotions that they create within the lyrics, it could have a very close connection with some people and sometimes could actually help with personal situations that could be going on. Also with lyric interpretation it would create a certain emotion that the audience would connect to. For example the music video see you again is an Allusion to Paul Walkers memory due to him passing away; so the audience would have a very strong connection with the lyrics and the words that connect within the film and him in general. See you again is a very good example of extending a songs meaning because they are talking about Pauls passing and the film. So this would also effect the audience because they feel on more of a closer and personal level with the music video and the meaning towards it. 

The lighting for mood would have an effect on the audience because different levels of lighting in a music video plays around with the audience's emotion. For example when you watch a video with lots of bright colours and upbeat tempo the audiences reaction is usually happy and light for example with Taylor Swift 22. However whenever the music video becomes dark and dull with the lyrics to match the audiences reaction automatically becomes more serious and sometimes sad for example with the music video jar of hearts by Christina Perri. 

In conclusion conventions do have a very big effect on the audience and how they emotionally feel and connect with the lyrics, image, performer and lighting.

B) Give an example of a music video which shows the following: 

Special effects such as chroma key ( green screen) = Cher Lloyd Swagger Jagger 

Multi-mage (multiple images on screen at once) = Eminem Without me

Cutting to beat = Pussycat dolls don't cha

An artist artist miming and lip-syncing to a playback track = Miley Cyrus Party In The USA

Animation = Junior Senior move your meet

References to or includes another artist = Nicki Minaj Fly ft. Rihanna

C) Briefly define the following styles of music videos in your own words an give an example of it being applied in an existing music video. 

Illustrative- This means that the music video and what the artist is saying connects very strongly; and that it is very obvious to the audience what the message is about because it is being shown clearly within the lyrics and the video ( picture). There are many points when the actions in the video were completely the same to what the lyrics were saying. For example at when he says " as they tried to teach me how to dance" in the video there is a toy robot dancing at that exact moment. Also when he sings "A disco ball is just hanging by a thread ( thread thread )" When he sings this in the video shows an actual disco ball being hung just be a thread and when it says thread in the brackets it shows the actual words being spelt out.

This is a very good example of an illustrative music video. 

Interpretative- This is the complete opposite to illustrative. This is when you ( audience) have to think more deeply about what you are watching. This means that the narrative from this video is not exactly obvious to what the video is saying. Meaning that the bond between the narrative and music video will not be obvious at first. 

An example of an interpretative music video 

Surrealist- Surrealism is an art movement which has the purpose of going over the border between fantasy, dreams and reality. When it comes to music videos they aim to use weird and shocking imagery creating a fantasy like quality to their music videos. Which would probably stick in the audiences minds for a while. It is something that you would not usually see in real life it does not always have to be something scary it is just something that u would not see everyday. 

I thought this was a good example of a surrealist music video because the way the drawing of the man takes his hand out of the book to grab the girls hand; and the way she turns from a human to a drawing like the man i thought that was surreal an not something that would actually happen in real life.

Pastiche/ Homage- This is where a media text ( a music video ) references another in an affectionate way as a tribute. Or references other things. 

I think this is a good example of a music video that uses homage because the video uses location and themes from the popular horror film the shinning.

As-live - This is when a live performance of the artist is singing their song in the music video itself. This is not stagged. It is live footage of the artist. This is when the music video shows the artist live in a concert. 

In this music video this shows a Whitney Houston at her concert

Parody- This is where one media text imitates another or mimics another. A parody will take a music video and change it in a way that it is now mocking the song. In a parody video they cannot have the same exact words because that would be known as copywrite. 

This is an example of a parody of Taylor Swifts music video i knew you were trouble

Animation- This is something that does not use human interaction. There are two types of animation one is called stop motion animation and the other one is called digital/cell animation. Animation has a cartoon texture to it. Something that does not look like real life scenes. 

This music video is an example of a stop-motion animation

Styles, conventions and techniques of the music videos

Styles

• Think about- the colour, location, choreography and performance, narrative (story) , sexual/ violent content, The image of the musician, representation ( gender, class , age etc), humor editing, lighting 

Taylor swift 22 pop 

•  colour= bright colours like reds and pinks 
• mainly at the beach, at her backyard and at her house 
• white background 
•  representation = mostly women shown in the video 
• choreography= dancing around being girly 
• upper middle class 
• image of musician = sweet and lovely 
• Editing = lots of other shots 
• Lighting = quite a lot it was very bright  

Rap and hip hop 

•  colour = mixture of colour 
•  location = on the streets driving 
• Sexual content is involved 
• gangster image 
• mixed gender male and female, working class, mid 20s 

Rock and heavy metal 

• Colour = much darker colours, black 
• location = outside a haunted house 
• image of musician= deluded, ,metal, scary, horror 

style 1 : in concert and as live footage

style 2: animation 

style 3: illustrative/ interpretive ( illustrative= one which will use the literal lyrics as a basic for the visuals and interpretive= encourages audience to speculate as to the deeper meaning of the song by using narrative which is not lifted literally from the lyrics, and the bond between the two will not be immediately obvious) 

style 4: Narrative ( the way the story is told, how the music video communicates the story to the audience) 

style 5 : surrealist ( an art movement which aims to break down boundaries between fantasy, dreams and reality) 

Style 6 : Pastiche and homage ( this is where one media text in this case a music video references another in an affectionate way as tribute).

style 7 : parody ( where one media text imitates another) 

Conventions 

• Lyric interpretation 
• Extending or consolidating song's meaning 
• Things (pastiche/ homage and parody )
• links to other artists or collaborations? 

Techniques 

1) cutting to beat 

2) Visual effects (  particularly in the early days of CGI) 

3) Miming and lip-sync 

4) Chroma key ( this is a special effect/ post- production technique for composting 

29.1 Understanding the purposes of music videos

VANESSA OHANEKWU

How did music video's come to be?

 
 According to island records "At 12:01am on August 1, 1981, history was made when MTV, the first 24-hour video music channel, launched onto our television sets and literally changed our lives with the birth of the music video. The first video ever played on the network was quite ironic — “Video Killed The Radio Star” by The Buggles."(Guerrasio, 2015) The purpose of music video's is to promote or increase different kinds of aims for different types of people. For example several purposes would be a promotion of a particular song, a promotion of the artist's album, promotion of a particular artist, promotion of and synergy with another media product, increase income for the record company and increasing the range of media an artist is active in. These six purposes are very important in the world of releasing music and in this media industry.

There is a lot of work that goes in to releasing a single. Firstly you should focus on releasing the video single with this you should try and release your song on a music space like youtube and even as an album art track then later on you could follow it up with an official music video; after that you could even release lyric video's and perform live. Below the music video you should always place information to buy the download so that your fans will know where to get it. Secondly you can release a radio single, this is good for you because you will get the attention of new ears and old fans as well which just might tempt them to spread a good word about you and your music. You can then release your single on itunes which will create much more exposure for you. Over a period of time of releasing singles you can now be building an album with all the singles that you have been creating. So there is a lot that goes in to it but if you want to become a music sensation such as beyoncé or Rihanna there is work that has to be put in.

There are several reasons for the purposes of music videos  

1) Promotion of a particular song- BEYONCÉ RUN THE WORLD ( GIRLS) 

This song is a very good example of promotion of a particular song. In this music video Beyonce is promoting women's empowerment and that women are very important in the world that we live in today. The song run the world was released on April 21st 2011 and was recorded in MSR studios in New York City. The label for this song is Columbia. There are several aspects in this music video that is promoting the actual meaning and message in this video. Firstly this video is based on a controversial topic which is sexuality ( specifically about women). When the video gets to 31-35 seconds beyonce with several women behind her are show with a lion lying right next to her. The lion symbolises power and that the women in the frame shot with the animal are as strong as the lion.


There are different stances that the women are taking in the shot that makes them look very strong; for example one girl at the side has her hand up in a fist which usually means strength.

When Beyonce first starts singing she opens with " girls we run this motha" after she says that four times she asks the main question which is " who run the world? Girls" In the beginning of the video she asks this main question 14 times and this is her singing her main message in this whole video. She opens with this so that all audience watching, whether they are male or female know that this is the whole point of the video and this is the message that she is trying to get across to people. In the music video she goes on about how women should be shown respect but then also says " This goes out to all my girls

That's in the club rocking the latest

Who will buy it for themselves and get more money later

I think I need a barber

None of these niggas can fade me

I'm so good with this, I remind you, I'm so hood with this

Boy, I'm just playing, come here, baby

Hope you still like me, F U Pay me" 

When she sings this verse she shows it in different ways to show the message. For example when she sings the five lines of the verse she is around men which is showing that she is referring to men and how these men won't make her invisible. At the end of the verse when she says " hope you still like me, F U Pay me" this was the line that caused most controversy between people, as for some people this line made them feel disrespected as a woman and cheap. 

When the music video is at 2:27- 2:34

There are several shots of Beyonce that show one of the main messages of the video which is strength. During these few shots Beyonce is first seen in front of a car that has exploded and while the fire is coming out from the car Beyoncé is standing tall with one arm in the air holding a fist. She is then on top of a car which is quite high up with both arms in the air, this symbolises that all women are high up in the world. In the music video the women are wearing all sorts of things.

 At 2:37 to 2:50 all the women are wearing quite revealing clothes such as stockings and as they dance in formation the camera shows all the men being quite frightened of them. The clothes that Beyoncé and the other women are wearing show the message that women should be able to dress in a sexual nature but should still be treated with respect.

In the song Beyoncé covers the main points within her lyrics when she says " How we're smart enough to make these millions
Strong enough to bear the children
Then get back to business"

The lyrics is shining on a main point in her message how women can go through one of the hardest things in life and still carry on after with their life. Also with that line it's what her main line is ( who run the world ) true because without women the world and generations would literally stop. In conclusion the factors that Beyoncé mainly used to promote run the world was her lyrics, her body language and what she and what the other women were wearing.

Promotion of an artists album

2) Promotion of an artists album- MICHAEL JACKSON BAD

Michael Jackson bad is a very good example of promotion of an artists album. Firstly the title of his music video is the same title of his album. His album was released on August 31st 1987 and won a Grammy award for best engineered album. Michael Jackson promotes the title of the music video and his album (bad) in several ways. 

Firstly in the music video Michael is wearing all black which makes him look very different then he usually looks in his other music video . But in bad he actually looks very bad which is useful for the title. 

In the actual music video the word bad is mentioned a huge number of times  and in there are hidden images within the video saying bad. 

  

''Michael wrote all but 2 of the songs on the album, "Man In the Mirror" a great self message song co-written by Siedah Garrett who co sings on the love song "I Just Can't Stop Loving You" and "Just Good Friends" the duet with Stevie Wonder were the only other tracks not written by Michael.'' The title of the album was a statement to all the new songs that he is going to be releasing. In the music video Michael jackson and the other dancers have a very tight choreographed dance which makes this single have a very different style to it. With all the dance moves, lyrics and hidden images it gives of a new ora to what michael jackson released next. This music video is fast pace meaning that different angle shots are used. When Michael Jackson and the dancers are doing their dance a pan shot is used to follow them. Also an ark shot is used when the video is at 3:25 to 3:29 showing michael jackson by himself; and at this time when the shot is directly above him he sings '' you know i'm bad'' and it looks like he is clarifying that he is bad which is really promoting his single and his album.      

Promotion of a particular artist

3) Promotion of a particular artist - Miley Cyrus Wrecking Ball 

Miley Cyrus- Wrecking Ball was released on august 25th 2013 and was one of the singles in her album bangerz. The label for this song is RCA. Wrecking Ball is a very good example of a promotion of a particular artist for so many reasons. Firstly this music video is showing how much this artist ( Miley Cyrus ) has changed the style of her whole music. In this music video it is clear that she has completely changed her image as well as her message that she wants to get out to people. Before this music video Miley Cyrus ust to have a country style to her and the style of music was usually about different types of things like family or general pop music. However this single along with her whole album bangerz was about a horrible break up with Liam hemsworth. However this break up was a chance for her to sing about her feelings with him and to open up to the public about who she really is. There are several aspects in the music video that highlights that she as an artist has completely changed her style of image and music. 
Firstly i want to highlight that in her previous videos she would usually wear a full body of clothing; however in this music video Miley Cyrus has made it clear that full clothing isn't really necessary anymore. For example when the video is at 1:14 to 1:22 she is literally swinging on a wrecking ball naked. 

Her whole style of music has changed because she is singing about a breakup which automatically makes the song a little bit negative because she is singing about what has happened in her failed relationship. For example in the beginning of the music video a 
close up is used just on her face. Close ups are usually used when someone is trying to tell a story which she is. She is also crying in her music video which shows a new style and image to her because the energy of her music has completely changed from party in the USA to wrecking ball. In the music video i think she is mainly promoting herself and where she is in her life at the moment, however it is clear that this music video shows that her whole style has changed.  

Usage of a close up to show emotion in her face / also telling a story directly to the camera explaining what is happening to her. 

Another way that Wrecking ball has showed that Miley Cyrus has changed her image is that she is now acting a lot more sexual. For example when the video is at 1:23 to 1:26 she is licking the sledgehammer multiple times. In previous videos you would have never seen her do anything like this. However this is the video that made the huge statement of her changing her image and music, which did cause quite a bit of controversy.  

Promotion of and synergy with another media product 

4) Promotion of synergy- FAST AND FURIOUS 6- WE OWN IT MUSIC VIDEO 

This music video is a very good example of promotion of and synergy with another product. We own it was released on June 12th 2013 and the label for this song is Def Jam. This song promotes the film fast and furious 6, and it does that in different ways. Firstly in the beginning of the video it shows a clip from the film and it is when brian is going in to his wife who is going to have a baby; which is one of the main things in the film starting a new life. Then before wiz kahlifa and 2 chainz start singing they announce who they are which is important because the fast and furious films are very popular which will create more publicity for the two rappers. Also people who enjoy the films and wants to know the songs in the actual film then they would look it up and find out it was them two. Also this creates new audiences to for the rappers. 

In this music video the rappers are gaining promotion as well as the film because in the music video they are showing several scenes from the film which would make people interested to watch the film. So the singers bounce of the film for promotion and vise verser. 
In the music video they show one of the major scenes in the whole film which is if Letty will make it when she is flown across the air.  

  

Showing a little bit of this intense scene promotes the film. Also at this point of the music video from 1:35 to 1:44 the lyrics that whiz kahlifa is saying in the song is actually linking with what he is happening in the scene that they show. Wiz kahlifa says ''And I'm not to be played with

Because it can get dangerous

See these people I ride with

This moment, we own it'' 

When he says this verse it is like it is exactly happening because the way Letty legitimately flies across the motorway it reflects the line when he says ''it can get dangerous''. Also when he says '' this moment we own it'' exactly at that time dom catches Letty and lands on the car, but it could mean a deeper meaning within the film. 

In the music video there are several different camera angles and shots that are used. 
When the music video is at 3:07 to 3:11 the camera makes a close up to the main characters which promotes the actors and actresses in the film. Also a tracking shot is used nearer the end of the video when thy all sit around the table, from the tracking shot it then smoothly goes into a aerial shot showing the buildings and the trees. 

Aerial shot 

In conclusion the media product contains shots of the film which is promoting the film within the music video and the rappers are being promoted by the film. This mean that there is income coming in for the film and the singers. so basically everyone wins. 

Increase income for the record company

5) Increase income- KATY PERRY DARK HORSE 

This music video is a very good example of an increase income for the record company. Dark horse was released on December 17th 2013 and the label for this song was Capitol. Katy Perry's new album PRISM officially sold over one million albums last week, making it her third million-selling album! As of it's 11th week, the album sold 1,020,000, which is about half the time it took Katy's album Teenage Dream to hit that mark.This also meant that with the amount of albums sold there would be a very huge increase of income for the record company. 

From the look of katy perry's music video they spent a huge amount of money creating the scene that is Egypt and all of the effects within the video. However when spending so much on a single they must be prepared to know how to advertise it, and to release and let the public know that there is a new video here. 

 " In a press release on August 20, 2013, Pepsi announced a partnership with Perry to promote her fourth studio album Prism: a social "tweet-to-unlock" voting program, encouraging fans to tweet the hashtag #KATYNOW in exchange for song titles and lyrics. The chosen tracks for the campaign were "Walking on Air" and "Dark Horse". After the samples were revealed, fans could vote for which one they wanted to have an early release on digital retailers.The winner was "Dark Horse", which was released on September 17, 2013 on the iTunes Store. Due to its commercial success, it was sent to contemporary hit and rhythmic radio stations on December 17, 2013 as Prism's third official single"

By Pepsi announcing a partnership with katy to promote her album this would have already gotten the public talking however they went a step further to make sure the fans have a say in what should be released.  

In the music video it is clear that there was a very high budget of money that could be spent on the music video which it has been. For example when the video is at 1:16 to 1:17 seen in the video is a statue with glowing eyes saying "there's no going back". To make all of these digital effects it would have taken time and money. 

Also the detail that went in to completing the music video would have costed a lot. There are digital effects every time she uses her magic to turn these needy men into sand. Also there are men around her that are blue from head to toe. which would have taken up a lot of time and effort.


In conclusion record company had a good amount of money to spend on this music video which they clearly did, and they made the right advertisements to let the public know what was coming. In the end the outcome for them was very good because the amount of albums sold would have made an increase in income for the record company and of course katy Perry.   

Increasing the range of media an artist is active in

6) Increasing the range of media an artist is active in- Jaden smith in never say never 

 This is a very good example of an artist increasing the range of media. Firstly Jaden smith is an artist who wanted to come out of the shadow of his father will smith by actually going into music and acting. Jaden smith is in a music video with Justin Bieber who was a very big person back then and this would have made Jaden even more popular. 
Another way Jaden smith is increasing his range in media is that in the actual music video him and Justin are watching clips of karate kid.  

This promotes Jaden's movie and makes it known that Jaden is expanding in the things that he can do. He can act in a movie and also be in a song and bring his own thing to it. The song never say never was meant for the movie karate kid and so when Justin Bieber is singing they show parts of the film. The lyrics that Justin sings link so well to what is actually happening in the movie and so with him singing and us as an audience seeing clips of the film it actually is telling us an emotional story. When Justin and Jaden are watching it at one point they show emotion on their face as well.

  At this point, they are  watching the part where dre is being beaten up then Justin sings the main line "never say never" and this links to exactly what they are watching because as he was getting beaten up he had no hope and through out the film he had to learn to stand up for himself. Also when the video gets to 51 to 54 seconds Justin and Jaden are watching another bit of the film where dre is trying to impress the girl and both of them look at the same time and start nodding, looking like they are enjoying what they are watching. Because Justin Bieber had so many fans back then i think that if they saw him watching something and liking it then they would probably want to do the same thing, meaning that Jaden's film will get even more recognition over time. 

Also in the music video Jaden also starts doing some dance moves which shows that he is not just an actor and a rapper but he can also dance as well; again expanding his range of media in just one music video. When Jaden starts rapping he is referring to the main bully in his film but then tells him that he "aint on a JB song with me" when he says this he clarifies that he is working with Justin. 
At the end of the music video they show a shot of when dre does a karate move which i think seals the deal for the audience to go and watch the film.

  In conclusion i think that this was a very good example to show how an artist can expand such a range of media in one music video. I think it all worked especially the lyrics which linked so well to the clips that were being shown.  

My Bibliography :

Guerrasio, J. (2015) A very ironic video was the first one ever played on MTV 34 years ago. Available at: http://uk.businessinsider.com/video-killed-the-radio-star-34th-anniversary-of-music-video-on-mtv-2015-7?r=US&IR=T (Accessed: 28 September 2016).

Depression, N. (2015) 10 strategies for releasing a single song. Available at: http://diymusician.cdbaby.com/music-promotion/it-all-starts-with-a-song-10-strategies-for-releasing-a-single/ (Accessed: 29 September 2016).

Songfacts® (2016) Run the world (girls) by Beyoncé Songfacts. Available at: http://www.songfacts.com/detail.php?id=22771 (Accessed: 1 October 2016)
Beyoncé (no date) Run the world (girls) - Beyoncé. Available at: https://play.google.com/music/preview/Tr5wfc7y27yqcnwxdyhdmgs3c4y?lyrics=1&utm_source=google&utm_medium=search&utm_campaign=lyrics&pcampaignid=kp-lyrics (Accessed: 3 October 2016).
Michael Jackson bad album (no date) Available at: http://www.allmichaeljackson.com/bad.html (Accessed: 5 October 2016).(Michael Jackson bad album, no date)Google (no date) Available at: https://www.google.co.uk/?gws_rd=ssl#q=money+facts+about+dark+horse+by+katy+perry (Accessed: 6 October 2016).
lawsuit, C. infringement (2016) ‘Dark horse (Katy Perry song)’, in Wikipedia. Available at: https://en.wikipedia.org/wiki/Dark_Horse_(Katy_Perry_song) (Accessed: 6 October 2016).
In-line Citation:

(lawsuit, 2016)

VANESSA OHANEKWU 

Music video production Purpose Promotion and Controversy

Purpose of music video: is revenue generation to make money
What are we promoting the artist or the single
where are they going to promote it
is the video a sellable product
Controversy to sell the product and get it noticed
Controversy is a disagreement in public something that causes a conflict between different people in society.
Promotion= profit
 Artist: More fame= more money( sponsorship, sales, record deals)
Record company: higher single or album sales= more money
Controversial videos: Aphex twin- window licker
Madonna- feels like a girl
Erykah badu- window seat
Justice- stress
MIA- born free
Rihanna-S&M
TATU- all the things she said

Analyse one controversial music video
- What is the purpose
- What makes it controversial?
- Why?
- What was the outcome?

The music video i have chosen to analyse is Aphex twin- window licker

- Why was is banned from Tv= i think this music video was banned because of the amount of swearing used in the video also the lack of respect for women.
- What makes it controversial= I think the debate would have been about whether they should keep a video with such bad language on Tv just in case and age viewer watched it. Also The women turn into men which may have caused controversy between public especially those with a religion, because to see all men touching each other may not be acceptable to them and they may think it is very wrong to do that. I think the main controversial points in this music video is that it has a large amount of swear words in it and it gradually becomes very sexual.
- What was the purpose= I don't think this music video had a strong purpose. It did not really have a story line throughout. It was also very strange and not something you would see normally. Due to these factors i think the only reason they made the music video was to get publicity by the amount of views it gets by people searching on youtube.

Class work Thursday 15th of september 2016

How music videos have changes and progressed through time 

1925 Sweet Georgie Brown 

• There is no colour it is in black and white 
• Just instramental  no actual words being used 
• There were only men in the video 
• Only one shot in this video 

1929 st louis blues 

• Still in black and white 
• mixed genders in this video 
• Vocals are very good 
• There were only two angle shots in this one 

1950 elvis Presley jailhouse rock 

• The pace of the song is much more faster and upbeat 
• Much more dance moves 
• Still in black and white 
• Band playing in the background 
• Had some comedy features in the video 
• Much more shots and angles in this video 

1960 bob dylan don't look back 

• Still in black and white 
• Music playing in the back 
• Can't actually see the man singing this but a man is holding up cards that reads what the man is saying in the song 
• More of a fast pace  
• Only one main shot is used in this video which is on the man with the cards 
• Now starting to introduce lyrics
• A lot more meaning behind it 

1966 The Beatles strawberry fields forever 

• First time colour is introduced 
• A much bigger range of camera shots and angles 
• Changes of time of day 
• Pace was consistent 

1970's queen Bohemian rhapsody 

• In colour 
• Different paces at different times  
• A range of shots and angles are used 
• Use of harmonisation 
• Some points in the video shadow figures are used 
• Different in lighting especially when the band is playing 

1970 Jocko Homo  

• More electronic effects were being used 
• Different shots and angles 
• In colour 

1980 David Bowie ashes to ashes 

• Different shots and angles are used 
• In colour 

1990's spice girl wannabe my lover 

• Harmonisation is used 
• really catchy lyrics and repetition
• Fun dance moves 
• Lots of different angles and shots  

Lesson one Wednesday 14th september 2016 music video

Music video one Azonto

purpose and message of video music

• Promotion of a particular song because it makes you want to get up and dance so it would be promoting the song. 
• promoting the artist. 
• they used everyday people in their videos; also to make people familiar to the moves.

Music video two Thriller 

Purpose and message of the video 

• Promotion of his album and song 
• Increasing the range of media an artists active in 

Music video three the real slim shady 

Purpose and message of video 

• Promotion of of a particular song 
• Promotion of particular  artist 
• Promotion of album 
• Increasing income for the record company 

Calvin Harris -summer 

This video is an example of increasing income for the record company- columbia records sony music UK. This is because it has a good amount of views and makes the record company increase in its future sales of the artist (calvin Harris) and others in the record company as well; influencing other artists to join the record company. They will also slip in sighs to publicise the record company, including famous people in the music video will increase the record's company revenue. Also having famous people in the videos will get more views. 

About Me

Hi My Name Is Vanessa Ohanekwu

I chose to take media studies because i am really interested and fascinated about films, and the different effects that go into them. I would love to learn about CGI and how to use it well to make a film amazing. I also chose this course to learn how to edit because i think that is also a very important quality to have in the world of media.

I have always loved movies, so to be learning about all the inside features that goes into a film is going to be a very good experience. Those are the main reasons why i am taking media!